Tips To Resist Impulsive Buying
Topics: Finance , Money Saving Tips , Shopping Tips
Many people end up buying more than they need or buying sizes that are useless. Retailers use many techniques to make the customers buy more. Here are some steps you can do to fight back against these techniques:
Don’t use a shopping cart unless you need it. A cart, most of the time, is just a place to put stuff you don’t need. If you’re carrying a product, you’re a lot more likely to consider whether it’s a worthwhile purchase. Make a shopping list and stick to it. A list makes you focus on the items you intended to buy. Without it, you are much more prone to wandering and stumbling into supposedly great buys that you don’t really need.
Look at nothing but the prices and sizes. That’s all the information you really need, everything else is marketing. Find the one that has the best price for its size, get that one, and move on. Start at the back and work toward the front. If this is an option at all for you based on the store layout, do it. When you go in, head directly for the most distant item, then progress back toward the checkout aisles. If you do it the other way, you’re prone to walk more slowly and tiredly toward the front after your shopping is done, leaving you open to lots of impulse buys on the way.
Always look at the bottom shelf first. If you’ve found the section you want, start looking at the bottom shelf first. This is usually where the better per-unit deals are. Don’t stop unless you’re actively selecting an item. Displays are designed to attract you to stop for a moment and just look, which is often enough to get you to pick out the item. Even if something looks interesting, keep walking. You can study it as you go past and make up your mind later about the item.
Never go by an item twice unless absolutely necessary. If you go down an aisle, start at one end and continue all the way out the other. Walking by an item once lets it sink into your short-term memory, giving just a hint of familiarity when you walk by it again, sometimes just enough to persuade you to buy it.
Carry a pocket calculator, or know how to use the one on your cell phone. Do the math yourself to find out what the best buy is because stores try to choose numbers that make drawing false conclusions quite easy. If you don’t know for sure that it is a good deal, don’t buy because you think it is a good deal. Stores use all kinds of visual cues to make you think something is a bargain when it’s not. Don’t buy anything because it’s a “deal” unless you’re sure that it really is an excellent bargain.
At the checkout, rethink everything you put in your cart, and don’t hesitate to hand an item to the cashier and say you’ve changed your mind. Many people seem to have a guilt, or obligation, to buy an item that they’ve put into their cart. You’re the customer, and you have the right to choose whether to buy.
Anjitha Sakthidharan is a financial adviser and well known for his finance related articles . You can find more financial articles written by the author by visiting the following link .
www.thefinanceworld.co.uk
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